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  • Writer's pictureJess Ronan

Blend the Best of Both Worlds

Small business marketing strategy is experiencing a transformative shift - in a world saturated with email newsletters, promotional content and surveys, the allure of traditional marketing channels is reemerging as a vital tool for engaging audiences 


The physical aspect of print media, be it newsletters or magazines, offers a rich sensory experience - the impact of reading a high quality magazine creates a deeper connection that digital platforms just cannot match 


Contrary to past predictions, print media has not only held its ground in the digital era but has also seen remarkable growth 


The publishing industry is witnessing a significant increase in physical book sales, vastly outperforming their digital e-reader versions!


Where the magic really unfolds is at the intersection of print and digital marketing.


Print excels in creating engagement and capturing attention, while digital marketing extends its reach with comprehensive analytics and a variety of multimedia elements. 

By combining these two you can create an effective and comprehensive marketing strategy 

To fully exploit the capabilities of traditional marketing, companies should explore innovative methods, like incorporating high-quality magazine advertisements, editorial pieces, and QR code integration. In today’s ever-evolving marketing environment, it’s essential to merge the tried-and-true with the new, creating impactful campaigns that resonate with customers as we move forward into 2024 and beyond! 


To find out more about advertising opportunities in MyWorcestershire or ARTEFACTS drop us a message or email jess@pbjpublishing.co.uk 📩

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